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INVESTTHIS EP 65: The Secrets of Direct Mail Mastery

“If you want to build your business, research shows that one of the best ways to do it is to use direct mail to drive prospects to your site. It’s the combination of direct mail with an online presence that packs such a powerful marketing punch. Even Google, probably one of the iconic internet businesses, sends out direct mail campaigns.” -Craig Simpson

I can personally attest to the success of direct mail. However, it’s a fairly complex process and takes time, research, and dedication to get it right. To help out my listeners, my longtime direct mail guru, that I have used for over 5 years, is here to give you the inside scoop on how to make the most of your direct marketing campaigns.

Allan Goodman, Founder of Direct Mail Leads, has been in the business for over 31 years. His combination of the latest high-end software with expert training has served him and his clients well all these decades. On today’s episode, learn the most critical action to take for successful direct mail leads. You’ll also learn how to analyze, configure, and how to tailor your messaging to fit your customer demographic.

Click here to tune in!


Tip of the Day:

[spp-tweet tweet=”Analyze your direct mail data, and keep testing for consistently better response rates. -Allan Goodman”]


Allan Goodman Information:

Direct Mail Leads


Allan’s Book Pick:


More Useful Information on sales

#INVESTTHIS Episode 40: Perfecting Your Sales Process


Want to start in wholesaling? I got my first deal going using this system. Click here to check it out.

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About the author, Scott

Scott is an energetic and health conscious Real Estate Entrepreneur. A transplant from the state of Iowa, he has excelled in business from his very first venture. Entrepreneurship has come naturally for Scott, as he started his first company at the age of 17. He studied at the University of Iowa with degrees in Business Communication and Entrepreneurial Management, also studying Health Promotion with an emphasis in Nutrition before moving to Arizona to dominate in his Real Estate career.

Starting off in residential retail Real Estate sales with Keller Williams Realty and closing $2.2M in volume his first 12 months, he quickly realized being a realtor was not for him. Since then, he has moved into the investment space flipping over 150 residential transactions and building a portfolio of rental properties with over $20,000,000 in closed volume to date. He is also the host of the #INVESTTHIS Podcast, interviewing only the elite of Real Estate Investors for his listeners. Now with his knowledge and experience, he is moving into larger investment opportunities in multi-family and commercial Real Estate, focusing on building strong relationships with his investors, providing solid returns, and building wealth for his family.

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