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INVESTTHIS EP 80: Lead Generation Marketing

85% of expert marketers say that lead generation marketing is the most important element in their marketing arsenal. –Lyfe Marketing

Marketing is ever-changing, and it’s tough to keep up with what’s new, what’s working and what’s best for your business. For real estate investors, lead generation marketing is crucial, and on today’s show, we are going to provide ways to analyze your marketing to ensure that it is working effectively to bring in as many leads as you can handle.

To help us through this marketing maze, is Dan Schwartz, CEO of InvestorFuse. Dan has a passion for advising the overwhelmed real estate entrepreneur work smarter and earn more by setting up effective systems. After launching InvestorFuse, a lead conversion system for real estate investing, he’s helped bring the power of automation to over 700 happy investors and has built an active community around the technology.

On today’s episode, Dan and I discuss the different marketing tactics you can use to improve your lead generation. The most essential factor for effective marketing is good data. Dan breaks down how to analyze your data and the costs associated with each tactic to improve your marketing.

In addition, we discuss iBuyers and how they are affecting the real estate market, as well as the market in general and where we see it heading in the near future. And one of the fascinating portions of this show is the inside scoop on the latest version of InvestorFuse and how it’s going to be faster, more agile and super simple! The new version will be out later this year.

Click here to tune in!


Tip of the Day:

[spp-tweet tweet=”He who has the most accurate data wins. -Dan Schwartz”]


Dan Schwartz Information:


Modern Marketing Masterclass



What Dan is Reading Now

Atomic Habits


More Information on Lead Generation Marketing

#INVESTTHIS Episode 65: The Secrets of Direct Mail Mastery

Want to start in wholesaling? I got my first deal going using this system. Click here to check it out.

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About the author, Scott

Scott is an energetic and health conscious Real Estate Entrepreneur. A transplant from the state of Iowa, he has excelled in business from his very first venture. Entrepreneurship has come naturally for Scott, as he started his first company at the age of 17. He studied at the University of Iowa with degrees in Business Communication and Entrepreneurial Management, also studying Health Promotion with an emphasis in Nutrition before moving to Arizona to dominate in his Real Estate career.

Starting off in residential retail Real Estate sales with Keller Williams Realty and closing $2.2M in volume his first 12 months, he quickly realized being a realtor was not for him. Since then, he has moved into the investment space flipping over 150 residential transactions and building a portfolio of rental properties with over $20,000,000 in closed volume to date. He is also the host of the #INVESTTHIS Podcast, interviewing only the elite of Real Estate Investors for his listeners. Now with his knowledge and experience, he is moving into larger investment opportunities in multi-family and commercial Real Estate, focusing on building strong relationships with his investors, providing solid returns, and building wealth for his family.

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