INVESTTHIS EP 80: Lead Generation Marketing

85% of expert marketers say that lead generation marketing is the most important element in their marketing arsenal. –Lyfe Marketing

Marketing is ever-changing, and it’s tough to keep up with what’s new, what’s working and what’s best for your business. For real estate investors, lead generation marketing is crucial, and on today’s show, we are going to provide ways to analyze your marketing to ensure that it is working effectively to bring in as many leads as you can handle.

To help us through this marketing maze, is Dan Schwartz, CEO of InvestorFuse. Dan has a passion for advising the overwhelmed real estate entrepreneur work smarter and earn more by setting up effective systems. After launching InvestorFuse, a lead conversion system for real estate investing, he’s helped bring the power of automation to over 700 happy investors and has built an active community around the technology.

On today’s episode, Dan and I discuss the different marketing tactics you can use to improve your lead generation. The most essential factor for effective marketing is good data. Dan breaks down how to analyze your data and the costs associated with each tactic to improve your marketing.

In addition, we discuss iBuyers and how they are affecting the real estate market, as well as the market in general and where we see it heading in the near future. And one of the fascinating portions of this show is the inside scoop on the latest version of InvestorFuse and how it’s going to be faster, more agile and super simple! The new version will be out later this year.

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Dan Schwartz Information:

InvestorFuse

Modern Marketing Masterclass

Facebook

Twitter

What Dan is Reading Now

Atomic Habits

 

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#INVESTTHIS Episode 65: The Secrets of Direct Mail Mastery

Want to start in wholesaling? I got my first deal going using this system. Click here to check it out.

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INVESTTHIS EP 79: Using Cost Segregation for Massive Tax Savings

Cost segregation reclassifies assets to maximize personal property and optimize depreciation deductions. This results in substantial cash flow benefits and astonishing tax savings.

As you can probably guess, learning how to utilize cost segregation can be challenging. But no more! I’ve brought on today’s show the man with all the answers!

Yonah Weiss is a powerhouse with property owners’ tax savings. As Business Director at Madison SPECS, a national Cost Segregation leader, he has assisted clients in saving tens of millions of dollars on taxes through cost segregation. He has a background in teaching, a passion for real estate, and helping others. 

I’m psyched about this show because I just started utilizing cost segregation myself, and have enjoyed the tax benefits. Above all, I am eager to share this knowledge with you, my listeners. It’s kind of like plucking money out of thin air. What’s better than that? During today’s episode, Jonah explains exactly was cost segregation is, how to use it, and what kind of investment properties benefit. Yonah also provides insights into bonus depreciation law and what may happen in 2020 with a new administration. The best part of this podcast is the real-world examples of how you can save on your taxes and have more cash flow.

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Yonah Weiss Information:

Madison Specs

LinkedIn

Give Yonah a call: 732-298-9002

Yonah’s Favorite Book (and mine too!)

Think and Grow Rich

 

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#INVESTTHIS Episode 21: Exclusive Tax Advice from Enrolled Agent, Scott Garner

Want to start in wholesaling? I got my first deal going using this system. Click here to check it out.

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INVESTTHIS EP 78: Business Growth Strategies with Ryan Scialabba

To boost business growth strategies, most companies need a diverse set of initiatives–and how you sequence them matters. –McKinsey

There are many different ways to grow your business, and today, Ryan Scialabba focuses on creating growth strategies to transition from solopreneur to managing partner.

Ryan Scialabba has been investing in real estate since the age of 19. Six years later, he is the managing partner at UCG Homebuyers of Pittsburgh, Founder of FLIP PGH, and partner at FlipTalk.com. As an investor, he and his team will complete 140-150 transactions, have over $11MM and sales, and for the second year in a row be a $1MM net company. He prides himself on being a No BS investor, showing people the journey, the wins and losses, and helping people build businesses that fit their lifestyle – not businesses that consume it. 

You won’t hear my voice very often during this podcast, because Ryan goes into great detail as to how he and his partner developed a detailed strategy to grow their business. Starting as partners, they used their system to build their successful team and increase their bottom line. Ryan focuses on riding the line between lifestyle and growth while trying to enjoy the ride. He offers some great advice as to how to do just that.

Also, in today’s episode, you will learn about the Pittsburgh market, Ryan’s biggest fears, and how he conquered them, as well as the biggest life lesson he’s learned to date.

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Ryan Scialabba Information:

UCG Homebuyers of Pittsburgh

FlipTalk

Facebook

Instagram

Ryan’s Favorite Book (he says it’s the best book ever written!)

Dichotomy of Leadership

 

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#INVESTTHIS Episode 75: Building Better Systems to Scale Your Business

Want to start in wholesaling? I got my first deal going using this system. Click here to check it out.

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INVESTTHIS EP 77: Creative Approaches to Generating Leads

Generating leads is crucial to any real estate investor, and we provide you with two unusual but effective ways to do this. However, that is not all you are going to learn during today’s podcast!

My guest on today’s show is Pace Morby. Pace was a General Contractor for 10 years, building hundreds of homes and renovating/remodeling thousands of projects. His biggest clients were OpenDoor, Colony, Invitation Homes. After years of watching other people invest in real estate, Pace and his team transitioned to wholesaling, assisted living, seller finance, and their own flipping operation.

Today, Pace has a team of 15 people, generates over 150K per month in wholesale fees, operates 7 Assisted Living facilities, owns 15 Subject-To properties (and counting) and is currently managing 7 flips.

On today’s show, Pace and I cover a lot of ground. Besides providing you with two creative ways of generating leads, we also talk about how to build a team. But not just any team, but an effective machine that will be filling your calendar so you can focus on what you do best, make deals! We also discuss how to invest in assisted living, multifamily investing, and raising capital.

Click here to tune in!

Pace Morby Information:

Give Pace a call and you can do a ‘ride-along’ and learn while he works or just text him for a chat: 480-239-1066

Instagram

 

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#INVESTTHIS Episode 67: Find More Sellers with Real Estate Skip Tracing

Want to start in wholesaling? I got my first deal going using this system. Click here to check it out.

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INVESTTHIS EP 76: Generating Cash Flow with Note Investing

Any investor who wants to earn monthly cash flow can do so by purchasing cash flowing notes without having to deal with toilets, trash, termites, and tenants. -Dave Franecki

I did a show a couple of weeks ago that covered note investing, and the feedback was phenomenal. That’s when I decided to do a deep dive, with a 30+ year investing veteran, and Note Investor of the Year award recipient, Dave Franecki.

Dave’s range of experiences includes almost every facet of the real estate industry, including REO, Flip/Fix, and loan officer. Because of his expertise, he is a sought-after speaker, author, sales trainer, Sr. Note Buyer at Capstone Capital and President of the Note Investor’s Forum Meet-up. Dave has won many awards, one most recent being Note Investor of the Year in 2018.

On today’s show, we deep dive on note investing, which includes how to use your 401K, how to analyze the equity, and why performing notes are the way to go. We also discussed some other interesting topics. Everyone is talking about a potential turn in the market, and Dave provides a fascinating insight on how to predict a downturn. Additionally, we discuss steps to take to protect yourself in a down market and still have cash flowing in.

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Dave Franecki Information:

Capstone Capital

LinkedIn

Facebook

YouTube

 

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#INVESTTHIS Episode 71: Note Investing Made Easy

Want to start in wholesaling? I got my first deal going using this system. Click here to check it out.

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