Posts by Scott Bower
INVESTTHIS EP 83: LinkedIn Marketing Strategies
There’s never been a better time to start taking advantage of LinkedIn marketing. User engagement is up 30%, and the average user has a $150K household income. This enables LinkedIn to provide a powerful audience of decision-makers willing to connect with you. -Yakov Smart
I’m honored and excited to have on today’s show, Yakov Smart, Founder of Linked Lead Enterprises. Yakov is recognized around the world as a leading authority on LinkedIn marketing, appearing as a guest on many media outlets.
A resident of Scottsdale, Arizona, Yakov is a life-long learner, Arizona Marketing Association Hall of Famer and advisor to multiple CEO masterminds. His book, Disrupting LinkedIn, was forwarded by marketing legend Ryan Stewman. He frequently appears on stages at business conferences across the country and has shared the stage with Samantha Dibianci of Bravo’s hit tv show, Million Dollar Listing.
Think about this for a minute: when you Google’ someone’s name, what is the first thing that will come up? Their LinkedIn profile! During this episode, Yakov explains why LinkedIn marketing is more powerful for real estate investing marketing than other social platforms. In addition, Yakov provides 3 tips you can start right now to improve your positioning on LinkedIn. He also explains why positioning is critical to your marketing efforts. A one-size-fits-all approach to LinkedIn marketing doesn’t work, and Yakov provides tips on how to tailor your messaging.
Yakov has provided some exclusive free tools for #INVESTTHIS listeners so you can start using the power of LinkedIn to grow your business through effective networking and lead generation.
Exclusive Offers for #INVESTTHIS Listeners:
Quick quiz determining how your LinkedIn profile stacks up against the best, click here!
Discover the ability to get the exact clients, referral sources or investors you want at your fingertips. Use this link for the one-day event in Scottsdale, Arizona on October 18, 2019.
Click here to tune in!
Tip of the Day:
[spp-tweet tweet=”I rather have a strategy than a tactic any day. -Yakov Smart”]
Yakov Smart Information:
Yakov’s Book: Disrupting LinkedIn
What Yakov is Reading Now
More Information on Lead Generation
#INVESTTHIS Episode 82: Lead Generation Disruptor
Want to start in wholesaling? I got my first deal going using this system. Click here to check it out.
INVESTTHIS EP 82: Lead Generation Disruptor
Lead generation will never be the same, and I say that with 100% certainty, as I started using IVY RE Data a few months ago. It has significantly changed my business and improved my bottom line, I just wish I had found it sooner!
This is an #INVESTTHIS first! On today’s episode, you will get a full demonstration of the disruptive lead generation system IVY, from Founder Kyle Wyloge. This system is a first of it’s kind, incorporating quality data, lightning-fast skip tracing (we are talking 30 seconds), API Integrations and the best part, no CSV work! You can literally buy a house before your competition even gets their list back. Sounds good, right? It’s even better!
Kyle Wyloge’s fascination with real estate started as a child, going on real estate appointments with his mother. Right out of high school, he obtained his license, did some buyer/seller business then got into the investment side a few years later. He has purchased and resold almost 2000 homes in Maricopa County and represented a large national company to acquire 400+ properties in Colorado within 16 months.
Check out the episode, for an in-depth look at this disruptive technology, and if you want to see the demonstration, head on over to YouTube and watch!
If you like what you hear (or see), there is a SPECIAL offer that Kyle has extended exclusively for #INVESTTHIS listeners: Click Here!
Click here to tune in!
Tip of the Day:
[spp-tweet tweet=”Your data should worker than you do. -Kyle Wyloge”]
Kyle Wyloge Information:
Kyle’s Email:
What Kyle is Reading Now
More Information on Mentorship (And Doubling Your Cash Buyers List)
#INVESTTHIS Episode 73: Doubling Your Cash Buyers List
Want to start in wholesaling? I got my first deal going using this system. Click here to check it out.
INVESTTHIS EP 81: The Power of Mentorship
I have personally benefited from the power of mentorship, and would not be as successful as I am today without it. I believe it’s a valuable tool to keep pushing you to your highest success. It can also lead you into other avenues of real estate investing, which will expand your portfolio by leaps and bounds.
I’m a huge supporter of anyone and everyone getting a mentor to help them move forward, and I’m thrilled to bring you today’s episode that speaks to one of my passions.
Today’s guest, Templeton Walker, Founder of The Templeton Group, says that mentorship changed his life. He shares his story of how he transitioned from selling shoes at Nordstrom (funny story) to a realtor and then again into real estate investing. Today, his business is thriving, with $40MM in volume, and a large and productive staff. Templeton is adamant that he would not be where he is today without having a mentor.
During today’s episode, you will learn how our skillsets and bottom lines have benefited from mentorship as well as creative ways to find mentors. We also discuss finding creative assets and generating passive income in unique ways. An exciting part of our discussion is what is on everyone’s mind: The market. Where’s it going, and how do you prepare for a possible downturn.
Click here to tune in!
Tip of the Day:
[spp-tweet tweet=”Lead with value. -Templeton Walker”]
Templeton Walker Information:
Instagram (@tempewalker)
What Templeton is Reading Now
More Information on Mentorship (And Doubling Your Cash Buyers List)
#INVESTTHIS Episode 73: Doubling Your Cash Buyers List
Want to start in wholesaling? I got my first deal going using this system. Click here to check it out.
INVESTTHIS EP 80: Lead Generation Marketing
85% of expert marketers say that lead generation marketing is the most important element in their marketing arsenal. –Lyfe Marketing
Marketing is ever-changing, and it’s tough to keep up with what’s new, what’s working and what’s best for your business. For real estate investors, lead generation marketing is crucial, and on today’s show, we are going to provide ways to analyze your marketing to ensure that it is working effectively to bring in as many leads as you can handle.
To help us through this marketing maze, is Dan Schwartz, CEO of InvestorFuse. Dan has a passion for advising the overwhelmed real estate entrepreneur work smarter and earn more by setting up effective systems. After launching InvestorFuse, a lead conversion system for real estate investing, he’s helped bring the power of automation to over 700 happy investors and has built an active community around the technology.
On today’s episode, Dan and I discuss the different marketing tactics you can use to improve your lead generation. The most essential factor for effective marketing is good data. Dan breaks down how to analyze your data and the costs associated with each tactic to improve your marketing.
In addition, we discuss iBuyers and how they are affecting the real estate market, as well as the market in general and where we see it heading in the near future. And one of the fascinating portions of this show is the inside scoop on the latest version of InvestorFuse and how it’s going to be faster, more agile and super simple! The new version will be out later this year.
Click here to tune in!
Tip of the Day:
[spp-tweet tweet=”He who has the most accurate data wins. -Dan Schwartz”]
Dan Schwartz Information:
What Dan is Reading Now
More Information on Lead Generation Marketing
#INVESTTHIS Episode 65: The Secrets of Direct Mail Mastery
Want to start in wholesaling? I got my first deal going using this system. Click here to check it out.
INVESTTHIS EP 79: Using Cost Segregation for Massive Tax Savings
Cost segregation reclassifies assets to maximize personal property and optimize depreciation deductions. This results in substantial cash flow benefits and astonishing tax savings.
As you can probably guess, learning how to utilize cost segregation can be challenging. But no more! I’ve brought on today’s show the man with all the answers!
Yonah Weiss is a powerhouse with property owners’ tax savings. As Business Director at Madison SPECS, a national Cost Segregation leader, he has assisted clients in saving tens of millions of dollars on taxes through cost segregation. He has a background in teaching, a passion for real estate, and helping others. 
I’m psyched about this show because I just started utilizing cost segregation myself, and have enjoyed the tax benefits. Above all, I am eager to share this knowledge with you, my listeners. It’s kind of like plucking money out of thin air. What’s better than that? During today’s episode, Jonah explains exactly was cost segregation is, how to use it, and what kind of investment properties benefit. Yonah also provides insights into bonus depreciation law and what may happen in 2020 with a new administration. The best part of this podcast is the real-world examples of how you can save on your taxes and have more cash flow.
Click here to tune in!
Tip of the Day:
[spp-tweet tweet=”If you’re buying properties, cost segregation is an incredible tool to increase your cash flow. -Yonah Weiss”]
Yonah Weiss Information:
Give Yonah a call: 732-298-9002
Yonah’s Favorite Book (and mine too!)
More Information on Tax Savings
#INVESTTHIS Episode 21: Exclusive Tax Advice from Enrolled Agent, Scott Garner
Want to start in wholesaling? I got my first deal going using this system. Click here to check it out.
